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Pressemeddelelse

1st November, 2005

Advertising.com announces UK launch of ‘Branding Plus’ suite of solutions

Advertising.com, a leading provider of results-based interactive marketing solutions, held a launch event for its Branding Plus suite of services at Soho Hotel on Friday evening to an audience of agencies. The IAB and comScore co-presented at the event discussing the role of the internet in branding campaigns and how to measure the performance of these campaigns.

Branding Plus leverages Advertising.com’s extensive Internet reach, demographic and behavioural targeting capabilities to maximize brand impact among an advertiser’s desired audience. Custom market research and reporting quantify this impact, while industry leading proprietary optimisation technology continually increases results and reduces costs.

Suite components

The Branding Plus suite will initially comprise of two components, with two to follow in Q2 of 2006, that can be bundled or used as stand-alone solutions to maximize advertisers’ brand impact objectives. The components of the Branding Plus suite include:

• Reach Plus – mass reach on the industry’s top ad-supported properties
• Targeting Plus – desired behavioural segments or demographic audiences are delivered while maintaining mass reach
• Insight Plus – custom research tool that captures insight on brand and creative attributes, audience demographics and attitudes, and advertising effectiveness to help define future campaign strategy
• Optimisation Plus – proprietary optimisation technology used to raise the level of brand impact while simultaneously reducing marketing costs

Mike Peralta, UK Managing Director of Advertising.com, said, "The Branding Plus suite of solutions takes brand marketing to a new level in the UK. We have already experienced success in delivering quantifiable results to our clients’ branding objectives, such as reaching specific demographic audiences or achieving greater efficiency. We believe tying performance to branding metrics is the natural evolution of online marketing."

For more information about Branding Plus, contact our sales team.

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